How well a flash banner will be advertised and responded depends mostly on the designing of flash banners. Design newbies can use latest digital flash banners online and then can use them on different websites like Facebook, MySpace, and Blogger etc. When any web reader feels in control of the online advertisement, then they will respond more to that add. In order to give them control, as the flash banner opens up or close or expand when the cursor of mouse rolls or goes over it, then the inclusion of a close button must be done so the viewers can potentially control the advertising banner. Serving the proper meaning of ad, the flash banner should have a limited animation and short video time so it might only appear an ad and not a mean of pulling viewers away. Sound will gain attention but it should be accompanied with a pause button so not to displease them.